Our Projects

Jaffa Port Comes to Life

Atarim Group, Tel Aviv-Yafo Municipality
Courtesy of Atarim Group
Project Profile
Project Scope:
Strategy and Planning, Urban Innovation
Year of Project Launch:
How does the project help the city?
Public Buildings, Culture, Community, Recreation and Leisure, History and Heritage, Public Spaces, Urban Nature

The Challenge

Jaffa Port underwent a long process of renovation in its southern warehouses 2 and 3, which gradually led to the decline of activity and attractiveness to visitors and residents of the city. Towards the end of the renovation, the dilemma arose as to how to restore the port to its days of glory, while still preserving the historical vibe —  of the fishermen who operate in the port, of the unique character of the place — but with a modern-day, revamped mix and new and renewed activity.

Our Role

Our strategic plan defined the following principles:

  • Strengthening integration and creating a platform for innovative and interesting ideas in all fields – commerce, catering, culture, art, technology, sustainability, etc.
  • Creating a balanced mix of commercial and consumer use, in an urban property that allows for a public-facing feel: a balance between economic and public, between easily affordable and more expensive. In short, a port that suits all target audiences.
  • Connecting the local communities and preserving authenticity by ensuring the continuation of fishing activity as part of the local history and identity
  • Maintaining urban continuity and accessibility via connections between the port and the central promenade and Old Jaffa, including alternative means of access
  • Deepening the values of the port as sustainable and ecological: renewal and recycling, reducing energy use, closing the area to motorized vehicles, and encouraging sustainable transportation

The work plan successfully brought the vision and principles to fruition at the crossroads of business, public space, branding and content, and the management and utilization models of the space.

The Impact

  • Jaffa Port has brought in quality local businesses such as the Alamine Theater, the Barbie Club, Warehouse 3 for Sustainability and Innovation in cooperation with the “Out of the Box” association, start-ups in the field of the Blue Economy, new and quality restaurants, a boutique hotel, and more.
  • The opening of Warehouse 3 at the “Fresh Paint” event exposed the renewed Port to tens of thousands of people within just a few days, led to high demand in a short period of time, and raised awareness of the Port after its completion.
  • High demand for businesses and entities interested in operating in the renewed port.
  • A substantial connection to local and Jaffa businesses; clearly the beginning of the process of returning the Port to the local community and the residents of the city.